Few things in life are as enjoyable as a pair of warm, dry clothes. Whether you’ve just gotten in out of a rain storm, are stepping out of the shower or are coming in from an exhaustive time spent shoveling snow from your driveway, a fresh pair of clothes straight from the dryer are like instant comfort. These garments wrap you with a sense of safety and security, and provide you with a level of contentment akin only to the completion of the world’s largest jigsaw puzzle (imagine how accomplished you would feel after that!). In fact, the combination of these core feelings (warmth, comfort, safety and security) are as much a part of our DNA as our body shape and eye color. If you put them all together, they formed the essentials of survival for cavemen (and cavewomen), and are the basic formula in caring for a baby (well…them and milk obviously). With this primal and fundamental need in mind, it was of course only a matter of time before the corporate world recognized what prehistoric man had discovered centuries ago: these things are not just convenient to have, but are also very valuable. The idea of warmth, comfort, safety and security are a pretty attractive package to the man who has none of the above.