We’re all familiar with things like hidden costs and fine print (often too familiar), aren’t we? You know, like when you “win” something on a game show or a lottery, only to find out that your definition of winning and the contest holder’s vary ever so slightly. You’re thinking you just got a new car or vacation, and they’re thinking: we might have hooked another sucker! Salesmen utilize this technique as well from time to time, telling you all the things you need to know about their product or service, while keeping from you any potential negatives. But the good salesmen, the ones offering you quality, high-end stuff, have no need for this charade. Transparency is key for them, honesty and integrity the tools of their trade. They lay it all out for the world to see, keeping expectations realistic while forming authentic relationships. And in the case of these white knights from the business community, fine print can actually be a good thing! How you might ask? Well take The Deck Store, for example. Everybody knows they are the place to go for all your GTA decking and outdoor needs…right? They have built a relationship of trust in cities like Mississauga, Toronto, Oakville, and Oshawa (most of which have showrooms by the way!), working with a variety of clients and budgets to build some truly unique spaces. But did you know that you can reap these same benefits outside of these areas…?